Erik Dyce has spent nearly 25 years laying the groundwork and building the momentum that has helped earned the City of Denver its reputation as a cultural mecca. Known to many as “Mr. Red Rocks”, Erik recently retired as the chief marketing officer of the City and County of Denver’s Arts & Venues division, which owns and operates eight other venues in addition to Red Rocks Amphitheater. He oversaw marketing and sponsorships for the venues’ 1,300 events, which drew in excess of four million people annually. Erik’s innovative approach to marketing opportunities has helped Denver’s venues (and multiple others across the country) create revenue streams worth millions of dollars simply by uncovering hidden assets.

Erik Dyce is the master of putting together pieces that already exist in a venue or community and creating an experiential attraction that draws in both tourists and the local community – with all improvements funded by outside sponsors and partners.

Prior to joining the City and County of Denver, Erik was the facilities manager for Red Rocks Amphitheatre and McNichols Sports Arena, home of the Denver Nuggets and Colorado Avalanche. Currently, through his company Vencore, LLC, he consults to the venue and entertainment industries and is also CEO of a start-up online marketing portal-for the music industry, as well as an air tour event company. He is an adjunct professor at University of Colorado and Johnson & Wales University, and is the immediate past Chairman of Colorado Outward Bound School, past Chair of the Denver Gyro Club, previous Manager of the State of Colorado Emergency Operations Center Comm Support Group, Board Member of the Colorado Music Hall of Fame, past Board Member of the Phoenix Project, currently the Vice Commodore of the Dillon Yacht Club, and a member of the Colorado Tourism Office’s promotions committee.

Erik’s out-of-the-box thinking has led to many notable marketing firsts including the creation of the Denver Theatre District; production of the nationally distributed “Carved In Stone” CD series, the DVD “Live & On The Rocks” and two television specials on Red Rocks; publication of two souvenir books on Red Rocks and SHOWTIME, on the Denver Performing Arts Complex; and the wildly popular summer film series, “Film On The Rocks.”

Erik is a Certified Facility Executive, was recognized by the Denver Business Journal as “One of Denver’s Top 10 People To Watch In the Tourism Industry” and the Rocky Mountain News’ Movers & Shakers noted him as one of the “Top People To Watch.”

His latest adventure is at The Marina, The Lake House and The Wharf at Cherry Creek State Park where he’s already making a massive difference, bringing his talents to transforming this jewel into an area to be enjoyed by the 2.8 million annual visitors to the Park. Check out The Marina and The Lake House websites and text FunOnTheLake to 22828 for updates.