Erik Dyce Rocks a New Role

July 11, 2011 (DENVER, CO) Erik Dyce, Chief Marketing Officer of the City & County of Denver’s Arts & Venues Division announced today that he is transitioning to another role after 23 years with the City. Dyce oversees the marketing for the City’s top venues – Red Rocks Amphitheatre, Denver Coliseum, Denver Performing Arts Complex, Crossroads Theater and the Colorado Convention Center – to agents, managers, promoters and artists as well as the corporate meeting marketplace. He is also the visionary behind the sponsorship program that returns millions of dollars to the City each year. Dyce will continue to support key projects for the City & County as a retained advisor.

Dyce began working for the City & County of Denver as the facilities manager of Red Rocks and McNichols Sports Arena in 1988. Over the years, his job has grown to encompass all of the city-owned cultural facilities. Dyce’s passion and dedication to Red Rocks Amphitheatre are legendary and have earned him the title, “Mr. Red Rocks,” which will surely endure as he expands his presence in the music industry.

Dyce leaves some very big shoes to fill. The venues he promotes host more than 1,300 events and three million attendees annually. Over the years, he has played a large role in building those impressive numbers and in creating a marketing program that promotes the venues as tourist destinations. Dyce envisioned, and along with community giants, developed the Denver Theatre District as a tourist destination. His visionary instincts also led to the nationally distributed “Carved In Stone” CD series, the DVD “Live & On The Rocks,” two television shows and two souvenir books on Red Rocks and a souvenir-book, SHOWTIME, on the Denver Performing Arts Complex. Perhaps his proudest professional accomplishment is the creation of the wildly popular summer film series, “Film On The Rocks.”

The decision to leave his position was a difficult one for Dyce. “For the past 23 years, I’ve had the best job in the world,” he explains. “I get to promote what I love, work in a creative environment and meet the coolest people on the planet.” Dyce continues, “I realized, however, that while I love the job, I also love a lot of other things ” sailing, flying and music to name a few.” Dyce is launching four new businesses this summer – each based on what he knows best and what the market needs.

Dyce will continue to support key projects for the City & County and also plans to put his expertise and leadership to use to help other venues find creative avenues for growth. “I know I’m leaving Arts & Venues Denver in good hands. It has a strong team in place, amazing support and a lengthy track record of success. I’m not leaving all together – I’ll still be available to support the team and work on projects. Just not 24/7,” Dyce noted.

In addition to his other business pursuits, Dyce will continue to teach as an adjunct professor at both the University of Colorado and Johnson and Wales University. He will also continue his roles as Chairman of the Board, Outward Bound Denver, Vice-Chair, Outward Bound Colorado, Vice Chair Denver Theatre District and Charter Board Member, Colorado Music Hall of Fame.